Company

Our slogan – JOIN THE GOOD WAY – describes the company philosophy of goodboards and the special attitude towards life in our region.

Would you like to find out more about us?

  • We are a German and owner-managed company, based on the beautiful Lake Ammersee
  • We develop our products together with end users, dealers and team drivers
  • We only use high-quality and sustainable materials for a positive ecological balance, more performance and long-lasting boards
  • We rely on honest craftsmanship in Europe with fair wages for experienced craftsmen and pay attention to ecologically sound production.
  • To ensure an optimal balance between supply and demand, we only issue one limited series for each model.
  • Every year we organize over 180 test drives/rides with competent advice and a recommendation of shops
  • We selectively sell our boards through local specialty stores that we know personally and who live, love and promote our sports
  • We are growing sustainably and continuously increasing the level of awareness through numerous tests and word of mouth from satisfied customers

Who is the founder of goodboards?

The founder and owner of goodboards is Josef Holub, born in Prague in 1971 into a sporty family and has three kids of his own.

He is an optimistic man of action and an athlete with a lot of patience. Thanks to these qualities he emigrated to Germany, got self employed, founded goodboards and led the company through tough times.

When he was three years old, he already started skiing and spent almost every weekend in the mountains.
He joined two sport-schools, played handball premiere league, and finished a vocational school for foreign commerce.
One day in winter 1989 his binding broke and he kept skiing with only one ski. This new and unique experience was the spark for the change from Ski to Snowboard.

In the years 1990-1993 Josef competed in snowboard races, produced snowboards with his cousin and was the head of the Czech snowboard association.
To make new experiences and to discover the world, he emigrated to Germany when he was 22 years of age and worked in wholesale and foreign trade.

Three years later he implemented his wish to be self employed and started working as a sales representative within the snowboard industry. In the following years he evolved his own distribution, went to exhibitions and organized test tours, took care of team riders, developed snowboards and purchased materials for the production.

Following an impulse of a dealer, with all his experience and contacts, Josef founded the snowboard brand goodboards!
Out of firm conviction, all goodboards are made of premium materials by experienced crafts people only five hours away from Ammersee.

With a lot of passion, hard work, fairness and recommendations by satisfied customers, goodboards grew continuously and the product palette became bigger with wakeboards, kiteboards and ski.

Like many other companies, goodboards suffered severely with corona. All Shops, borders and ski regions were closed and the winter business sales dropped drastically by 80%.

With a positive mindset, a KfW-loan, many additional testdays and sought-after wakeboards, goodboards survived the hard times 2020-2022 and now faces the future with great optimism.

Josef lives in Bavaria at the beautiful Ammersee, takes care of the shops, is in charge of development and production, often provides advice and assembles bindings at the tests and takes good care of all of his team riders!

Materials

The design often sells the board, but the other materials are critical to performance, durability and fun.

We love timeless designs with lots of wooden elements and have already received 7 design awards for this.

To ensure that the construction is particularly well protected, looks good and lasts for a long time, the top sheet is thicker than usual. For the most part, we leave these foils unprinted and use veneers made from European woods as design elements. We obtain them from a timber dealer only 70 km away. Mineral oil-free inks are used for the printed design.

With triaxial or quadraxial glass fabric in the top chord, we achieve a 20% better power transmission for you compared to simple fabric. The whole construction is more stable, less glue is bound and, above all, the pretension is retained longer. We have this great fabric produced just 50 km away from the factory.

The wood core consists of two different hard and light woods, which we tailor exactly to our ideas in our in-house joinery. The harder wood, which has been gently air-dried for over a year for use in stress zones, such as edges and inserts, comes from sustainably managed forestry only 200 km away. The lighter wood for the less stress zones grows on specially created plantations so that no naturally grown forests are cut down.

Production

Where, how, why?

  • We keep the transport routes short through regional production
  • We produce where we, our families and our children live – in Europe
  • The craftsmanship with many years of experience and high quality control are more important to us than supposedly low prices in Asia
  • Our factory is located in the Czech Republic and is only a 5-hour drive from our location on Lake Ammersee
  • There are no time or cultural differences
  • We only produce the pre-orders of our partners, plus 15% for our warehouse

                                        

Good family & friends

Team riders only, or unique personalities?

Our team riders, ambassadors and friends are almost constantly out and about somewhere in the world in the snow or on the water, always in their element. They promote goodboards, help develop new products and give us ideas on how we can make our boards even better in order to increase the fun and enjoyment.

We thank you for your commitment and wish you many unique days with goodboards.

Frank Sosna

Katharina (Knatti) Klein

Nic Schacht

Ela Stocker

Frederic Bauer

Swen Michalzik

Reinhard Milz

Sven Huppert